Graphic Recording: Brainstorming

The Importance of Brainstorming
Just as idea generation through brainstorming is important, so is the implementation of that idea. It is the ultimate goal for the creative process to come into fruition.
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Barb Luhring Graphic Recording

Barb Luhring’s Graphic Recording will help you bring your ideas to fruition!

On January 4, 2016, Barb Luhring created a graphic recording for the roll-out meeting of Great Lakes Research Institute (Now the Lake Michigan Research Institute)

My client, Great Lakes Research Institute (Now the Lake Michigan Research Institute), is an environmental start-up that began planning their future on a freezing January day – just after New Year’s – in 2016.

The conference, held at the University of Wisconsin – Green Bay, was the kick-off event of an organization dedicating itself to collaborative Lake Michigan research opportunities for the University of Wisconsin faculty and students as well as the citizens of northeastern Wisconsin.

Kick-off time was 8:30 A.M. at a conference room at the UWGB. I arrived early to set-up my work space. Conference facilitator and organizer Caitlin Oleson was setting up her Power-Point presentation and huddling with breakout session leaders Nancy Aten and Dan Collins of Landscapes of Place, LLC.

The invite list – 30+ people – included science faculty from 5 state universities and state of Wisconsin employees, private citizens. All in all, an eclectic mix of public and private stakeholders ready to discuss an exciting new venture.

My work space attracted some curious inquiries and I explained what I was up to, as I sketched out the beginnings the drawing in pencil. My tools included pan pastels, markers, and an approximately 4′ x 8′ piece of white paper.

As the conference commenced and I set to work capturing the most critical elements in visual form – a.k.a. – the graphic recording!

Hours later as conference leader Caitlin Oleson was summarizing the road ahead, I was wrapping up the work of the previous 4 hours. People stopped by to view the finished drawing and ask questions. The electricity in the room warmed the frigid January day and animated discussion about the road ahead.

I put the finishing touches on the drawing, wrapped it up and dropped it off to be scanned.

Per the client’s request, an 8.5″ x 14″ PDF would be retouched and emailed to all attendees in order to keep everyone on the same page moving forward. The final work was 4′ tall by approximately 7 feet wide and will act as a road map of sorts for the establishment of the Lake Michigan Research Institute.

Reaction from conference Breakout Session leaders:

At the first conference for our new venture,  Barbara heard the sparks of insight and the key questions, and wove them into a graphic recording. Her visual responses during our conversations boosted the energy in the room. Now, her work is keeping us focused and introducing our venture to new colleagues – beginning good conversations for us with those we want to engage. She’s a valuable resource that was a revelation to us.

Nancy Aten, Principal
Dan Collins, Program Manager
Landscapes of Place LLC

Graphic Recording Case Study

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We Draw Ideas provides engaging, inclusive, diverse, creative rich media content for package design, advertising and graphic recording clients. Is your business ready to welcome diversity?
If the answer is yes, contact We Draw Ideas founder Barb Luhring today!
Email: or Call: 920-246-7234

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