Graphic Recording Case Study

Client: Mid-Day Women’s Alliance
Topic: Whatever happened to the ERA?

Graphic Recording displayed at event

On February 20, 2019 Barb Luhring traveled to Appleton, Wisconsin on assignment for the Mid-Day Women’s Alliance. Women’s Alliance members Irene Strohbeen and Sandi Rohde gave a presentation on the status of the Equal Rights Amendment to interested members in attendance. The title of the program was Personalizing the Equal Rights Amendment. The Case for Change.

The highlight of the presentation was the short film Are Women Equal? (A BuzzFeed film by Ali Vingiano) that would be shown to the group, providing the spark for a conversation about the Equal Rights Amendment. The discussion was complimented by Barb’s graphic recording (3’x 6′), which captured the film’s highlights via illustration and hung on display in the room during the event. The graphic recording reinforced the messages of the film and served to engage attendees, who shot photos and posed with colleagues in front of the image.

What are clients saying about our work?
From Irene Strohbeen member of the Mid-Day Women’s Alliance and one of two facilitators for this event:
Barb’s drawing is a great graphic summary of the “Are Women Equal” video! We have been posting it and handing out copies—it’s a great reminder of the key points that were in the video, and we’ve been showing that video over and over.  Everyone that has seen Barb’s poster has been impressed and excited about it! Thank you for your excellent work Barb!

Order Additional Digital Assets from the retouched illustration – created after your event.

Download and print as a PDF for in-person social sharing or distribute via email to friends, family and colleagues.

Download and print as a PDFfor in-person social sharing or distribute via email to friends, family and colleagues.

Additional Digital Assets: Social sharing graphics created from digitally retouched illustration

Download and share JPEGs for in-person social sharing or distribute via email to friends, family and colleagues.

  1. A fear of too much justice
  2. Are women equal?
  3. Without the ERA women don’t have basic rights:
  4. There is nothing complicated
  5. Women lose $500,000,000/year

Project Breakdown:

  1. Before the event: Barb was tasked with capturing the main ideas of the short film in drawings. Watching and rewatching the film over the course of a few days, the most important messages of the film were sketched out, presented to Irene and approved
  2. Creating the drawing: Since the event would take place within a 2 hour timeframe, Barb created the main drawing prior to the event and brought the completed work to the event. She brought an extra piece of paper to capture comments that took place during the discussion.
  3. Following the event, Barb created an 8.5″x 14″retouched PDF for easy sharing with Mid-Day Women’s Alliance who were not able to attend or who wanted to share with friends or colleagues.
  4. In addition, Barb also created sharable graphics highlighting important points from the film Are Women Equal?

Summary: Barb’s deliverables included…

Download and print as a PDFfor in-person social sharing or distribute via email to friends, family and colleagues.
  • A) 3′ x 6′ graphic recording of a film about the ERA that visually summarized the film and hung on a wall onsite during the presentation. The drawing was completed in pastels and Sharpie black marker on 80lb white paper.
  • B) 8.5″ x 14″ digitally retouched version of the larger drawing for sharing on social media and as color copies.
  • C) Up to 10 Sharable highlight graphics from the drawing suitable for social media. Each graphic contains client identity and is a retouched digital piece of the original graphic recording.
  • All work includes drawing materials and paper.

For a complete estimate of the above
• Starting at $2,500.00 for A & B
• C can be added for an additional charge

Download and print as a PDFfor in-person social sharing or distribute via email to friends, family and colleagues.

Have a different budget and want to know what Barb can do for you?
Contact her at 920-246-7234 or barbaraluhring@gmail.com

Download and print as a PDFfor in-person social sharing or distribute via email to friends, family and colleagues.